FrameleafSize notes / social images
Find the shape
before the size.
A ratio describes a frame’s shape. Pixel dimensions describe its resolution. Start with a useful ratio, then check the upload requirements for the place you will publish.
| Use | Ratio | Common working size |
|---|---|---|
| Square image or avatar | 1:1 | 1,080 × 1,080 px |
| Portrait feed image | 4:5 | 1,080 × 1,350 px |
| Full-height vertical frame | 9:16 | 1,080 × 1,920 px |
| Landscape video frame | 16:9 | 1,920 × 1,080 px |
| Tall image or pin | 2:3 | 1,000 × 1,500 px |
| Standard landscape photo | 4:3 | 1,200 × 900 px |
These are working examples, not guarantees of a platform’s current upload requirements. Check the destination before publishing.
Keep important details away from edges
Interfaces may cover the top or bottom of a story, and profile previews may crop a rectangular image into a circle. Leave room around faces, text and logos.
Pick enough pixels, without enlarging
Smart Cropper’s free export stops at 1,200 px on its longest edge. A 9:16 request of 1,080 × 1,920 exports at 675 × 1,200 when the source crop is large enough. Smaller source crops produce smaller output. Pro allows larger exports within the source dimensions.
Transparency or a smaller photo?
PNG retains transparency. JPG fills transparent areas with white and is useful for photographs. WebP is another compact web format; check that your destination accepts it.
Crop a social image ↗